When interior designers begin engaging with a potential client, they will often ask about function. What is the desired purpose and use of the room or residence? The answer to this question has a profound impact on everything we do. If a client is desperate for luxury high-end London extravagance in the form of a damask settee, we may recommend a synthetic damask fabric instead of cotton or satin for a household that includes young kids and a pet dog. Breathtaking interior designs are always the goal, but only in the context of compatibility with our clients’ unique London lifestyles.

Interior designers will work hard to understand client requirements from the outset. Some professional London Interior Design consultancies will even have a series of highly structured interview questions that they routinely use. The interior designer will offer a free consultation at the client’s home – whether inside or outside London – to discover exactly what the client loves and hates about their current residence. Budget should be a conversation point from the very beginning. It is important to clarify whether the client prefers to be given fifteen different interior design options from which to choose, or just two or three.

One area that can be really challenging for the interior designer is when a husband and wife have different ideas about the desired outcome. This can happen regardless of whether the individuals are happily married or considering an impending separation. The interior designer sometimes gets “caught in the middle,” which can cause real tension.

In recent years, the London interior design community has seen a real upwelling in terms of social media and internet-enabled design opportunities. One of the most positive results is that would-be clients are now much better informed regarding interior design themes and concepts. Londoners read articles just like this one and start to get a sense of the interior design process even before we reach their front door or exchange our first set of emails!

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