Obtaining Business Financing

When obtaining a business loan for a donut shop business, it is imperative that you have a properly structured business plan that will assist you in showcasing how you intend to operate your Donut Shop, how the business will operate, how you intend to market the business, the anticipated financial results of your company, and how you intend to repay your debt obligations. This sample loan business plan will provide you with the framework that you need in order to acquire a business loan for starting or expanding this type of business.

Executive Summary

Introduction

When obtaining a business loan for a donut shop, it is imperative that your business plan has a clear and concise executive summary that provides an outline of what are seeking to accomplish, how much capital you are seeking to raise, the management biography of the business owner, and an overview of the anticipated profit and loss statements of the business. Here is an example of how the title paragraph should be written:

Donut Shop, Inc. (“the Company”) is seeking a business loan of $100,000 in order to launch the operations of a donut shop business that will be based in San Francisco, California. The Company was founded in (Insert Year). The business was founded by Mr. John Doe.

Products and Services

In the next segment of the business loan and business planning document, you should showcase the products and services that you will be providing to the general public. For instance:

As stated above, Donut Shop, Inc. will specialize in the retail sale of donuts, pastries, and beverages that are commonly found among retail locations that specialize in these products. The business will produce its donuts and pastries on site so that customers are provided with only the freshest products on a daily basis.

The third section of the business plan will further discuss the operations and products offered by the Donut Shop.

Business Loan Terms

Now it is time to discuss the anticipated terms of the business plan that you are seeking. An example paragraph of how this is stated:

At this time, Mr. Doe is seeking a conventional business loan in the amount of $100,000. The interest rate, loan terms, and loan covenants are to be determined during negotiation. However, this business plan assumes that the business will receive a seven year business loan with a seven percent interest rate due on the outstanding principal balance.

Management Biography

Now that the summary of the business has been provided, it is time to provide a brief overview of the owner of the business. An example paragraph summing up the owner is as follows:

Mr. Doe is a highly experienced business person that has years of experience regarding the direct ownership and management of business. He will be able to effectively bring the operations of the Donut Shop to profitability while ensuring that the business loan’s payments and its covenants are met at all times.

Financial Statements

The most important thing to your lender when applying for a business loan is how you intend to repay the bank. In this section of the business plan, you should provide an overview of the finance’s of the business discussing the anticipated revenues, expenses, and profits/losses. You can also discuss the applicable collateral within the business plan that will be used to secure your business financing.

Expansion Plans

One of the most important aspects of your business plan is how you intend to expand the business over a three to five year period. Banks and finance companies always want to see that the business will experience a moderate to strong level of growth. This is especially true in business lending because as your business grows the cash flow that secures your business loan will decrease proportionality against your monthly credit obligations. An example of how this is stated is as follows:

The Donut Shop will continue to expand through organic means including increasing the Company’s advertising budget via the reinvestment into the after tax cash flows of the business. Additionally, if the business is highly successful then the Company may seek to establish additional Donut Shop locations after the third year of operations.

The Financing

Use of Business Loan Proceeds

In this section of the business plan you should focus on how the proceeds of the business loan will be used. An example of this would be as follows:

Donut Establishment – $50,000
Kitchen Equipment and Opening Inventory – $10,000
Working capital – $40,000

Management Equity

In this section of the business plan you should discuss the percentage ownership of the business among the owners of the business. For example:

Mr. Doe will own 100% of the Donut Shop.

Board of Directors

When applying for business financing, the bank will also want to know who serves as the board of directors. For small businesses, usually the owner serves as the director of the business. An example of how this is worded:

Mr. Doe will be the sole director of Donut Shop, Inc.

Exit Strategy

Any bank or financing company is also going to want to know what you intend to do with the business over a set period of time. Many business owners will develop and expand a business with the intent to sell the company to a third party at a later time. When drafting this part of the business plan you should focus on what you intentions are in regards to potentially selling the business. This is often worded as:

Mr. Doe would most likely sell the Donut Shop to a third party for a significant earnings multiple. Donut Shops usually sell for approximately one to three times earnings given the financial strength of the business. In this event, the business would be sold by a business broker and the business loan sought in this plan would be repaid according to the covenants of the business loan agreement.

Products and Services

When developing a business plan that is appropriate for obtaining a business loan or other business credit facility you need to clearly showcase the services or products that you will be offering to the general public. An example of how this section is worded goes as follows:

The Donut Shop will pride itself on only providing the freshest donuts to the general public of San Francisco. The business will sell a wide variety of donuts, pastries, and beverages (including coffee and teas) that will generate substantial gross margins for the business. As stated in the executive summary, all donut and pastry products will be produced on a daily basis directly within the Company’s location.

Industry and Market Analysis

The Current State of the Economy

It is important to let your financial institution know that you are well apprised of the financial situation of the general economy when you are applying for a business loan. This is especially true in today’s environment where lending has become more difficult and will remain more difficult in the foreseeable future. Specifically, you should gear this section of the business plan analysis towards the industry that you are operating within. For example:

The current economy has remained difficult over the past few years. However, Donut Shops tend to operate with a strong degree of economic stability as the low pricing point of the Company’s products coupled with the fact that many people need a quick sugar fix will allow the business to remain profitable and cash flow positive at all times despite the difficulties in the economy.

The Donut Shop Industry

In addition to providing your business loan officer with an understanding of the general economy, it is important that you showcase that you have an equal understanding of the industry in which you are operating within. As such, you will need to provide you business loan institution of a brief overview of your industry and any potential changes that may affect the way that your company does business. An example of how an industry overview is as follows:

Around the country, there are more than 8,000 businesses that specialize in the sale of pastries and donuts that operate one or more retail locations within the United States. This is a mature industry and the expected growth rate is expected to remain on par with that of the general economy. In each of the last five years, the industry has generated more than $3.5 billion dollars while providing employment to more than 80,000 people.

Target Market

In this section of the business loan application and business plan analysis, you should focus on the demographics of your localized market (or national market if applicable). This section should discuss how many people live in your area, the anticipated number of people that would require the use of Donut Shops, the median household income of people living in the area, poverty line statistics, and any applicable laws that would apply to your operation of Donut Shops.

Competition

Many people that are developing new businesses or expanding existing businesses often feel that their business does not have any competition or limited competition at best. However, this is almost never the case. Unless you have re-invented the wheel – you will have competition. When applying for a business loan, you should clearly showcase your competition in your business plan. This is especially important to your banker as they will be able to gauge your ability to be successful in your targeted market. Many business loan underwriters will aggressively confirm that competitive nature of your local market and your local industry.

When drafting this section of the plan you should heavily discuss the competitive advantages that you intend to have over your competition.

Marketing Plan

In addition to all of the above information that we have covered, your business loan officer is also going to want to know how you intend to market your business to the general public. Most people do not quite understand how to effectively market their business outside of prominent signage or flyer distribution. When applying for a business loan (again in this difficult lending climate), your banker is going to want to see that you have a clear methodology of how you intend to market your services or products to the general public. In this section of the business plan – we will overview how to showcase your services/products to the general public.

Marketing Overview Example

The Donut Shop will place prominent signage on the facility to draw a significant amount of foot traffic.
The business will maintain listings in the Yellow Books.
The Donut Shop will also maintain an internet website that showcases the Company’s operations, hours of operation, and relevant contact information.

Marketing Strategies Overview

Additionally, you will be required to further drill down (in your business plan) how you intend to implement your strategies when you launch or expand your business’s operations. In this section of the business loan and business plan documents, you should amplify the bullet points from the section above. For instance:

The Donut Shop intends to use a number of strategies that will create instant traffic and customer flow to the Company’s location. These strategies include not only using prominent facility and road signage, but also distributing flyers to people that fall into he Company’s targeted demographics. The business will also regularly take out advertisements in localized newspapers that showcase the Company’s hours of operations, the donuts and pastries offered by the business, and specials that are occurring within the store on a regular basis.

The business will also maintain a highly informative website that showcases the Donut Shop, its hours of operation, product listing information, and other relevant information in regards to the Company’s pastry and donut products. This website will be listed on major search engines such as Google as many people now use the internet to locate local businesses. The business will also develop ongoing relationships with caterers and local offices for regular delivery of donuts, pastries, and coffee to their locations.

The Financial Plan

Beyond any other part of your business loan application or business plan, the financials section of these documents are what matters most when applying for a business loan or any other type of credit facility. Ultimately, this section of the business plan showcases not only what your anticipated profitability will be, but also how you intend to repay the funds that you have borrowed through your business financing facility. An example of how this section is structure is as follows:

Assumptions

Donut Shop, Inc. will have an average annual growth rate of 10% per year.
Mr. Doe will acquire $100,000 through a business loan in order to launch the operations of the business.

Proforma Financials for a Business Loan

Now it is time to showcase how you intend to repay your loan, generate a profit, and increase the book value of your business over a three to five year period. BusinessPlansForLoan.com has developed an easy to use financial model that you can use when drafting out the financial model for your business plan and business loan application. Through your business loan application, you will be required to have the following:

Profit and Loss Statement for your Donut Shop
Cash Flow Analysis for the Donut Shop
Balance Sheet for the Donut Shop
Business Loan Amortization Tables

No budget Marketing Ideas

Coming up with an aggressive marketing plan takes a lot of creative thinking and innovation and money. If you are looking to expand your audience or start up a new business but don’t have the high budgets to compete with the high rollers, there are still many ways and things you need to do to get yourself exposure.

Number 1- Your website -Your website needs to be loaded with information and words that best describe your services, and what you offer. Being innovative in your word usage is extremely important. Think of how people search for you, what would they be typing into the search box, every word you can think of should be used in your website somehow, if you thought about it, they will too. Don’t forget your Meta tags; reiterate some of your words and phrases, as well as their synonyms. There are places you can go to to get a FREE website and FREE hosting, and very easy to design your own site. Feel free to contact me, if you can’t find a good one.

Number 2- Social networking sites – Social networking sites are a FREE and wonderful way to promote your business as well as offer promotions to clients directly in your target areas. Make sure you are signed up to Facebook, Stumble upon, Linked In, Delicious, Twitter and any site that will allow for a FREE profile and listing of your products and services. There are many out there today that will allow for a Free profile listing. Just do a search; you’d be surprised how many you find.

Number 3 – Blogs, blogs and more blogs- If you currently have a blog directly from your site that’s great, but it doesn’t end there. Make sure you also have a blog on blogger, on WordPress and on any free blogging portal you can find. Speak about your products, promotions, services. And make sure you are regularly updating with fresh information.

Number 4- Write articles -Be known as an expert in your field- There are sites that allow for you to write articles about yourself, your business or topics you want to discuss. Some sites are Digg and Reddit. These sites allow for you to share some ideas, thoughts and information about your products and services. One thing is very key, you must participate in these sites and not look to constantly just promote yourself or you might be thought of as a spammer. So make sure you “Digg” other articles or no-one will ever get to really Digg you, because you won’t be lasting very long.

More get listed:
Create a Free yellow pages listing, post a Craigslist ad for your services and make sure you submit your URLs to the major search engines and Send out press releases.

There are many ways to market your business for Free. The most important thing to remember is to make sure you are not just posting a profile and walking away. It is important that you participate in these social networking sites, develop friends, and become part of your community. You can reach a wider audience, the more sites you are involved in. Make sure you constantly update your blogs and communicate with others and what they are doing. Initially, managing social networking sites and blogs can be a job on its own. But once you have them set up, you simply need to dedicate about an hour or so adding new content. If you’re not a writer, hire one. Feel free to contact me through here and I would be happy to help.

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